Advertise in Signal & Song · Premiere Edition
Signal & Song is read by two audiences who are actively spending money: church leadership deciding what to buy for the sanctuary and the stream, and independent artists deciding where to put their career budget. Often the same person. Every rate we charge is on this page. No form, no “request our media kit,” no waiting three days to learn a number.
Who you are reaching
Signal & Song is published by MBSGG Global Network, which also operates MBSGGTV. The magazine exists to answer questions our readers cannot get answered anywhere else — which means they arrive on a page already looking for a solution to something. These are not two separate worlds: the minister of music on Sunday is frequently the independent artist releasing a record on Friday — one person, two sets of problems nobody is answering.
Pastors, first ladies, media ministry teams, worship leaders and church administrators. The people who decide what the church buys and how it shows up online and on air.
What they are working on right now:
Unsigned and self-released musicians trying to get their music out legally and collect what they are owed. They spend money on their careers because nobody else is going to.
Every genre — gospel, R&B, country, hip-hop, rock, worship — held to one content standard: nothing profane, sexually explicit or degrading. Your name never lands beside something you would have to explain.
What they are working on right now:
We are not going to quote you a circulation figure. This is the premiere edition, and any number we gave you would be a guess dressed up as data.
That is the same standard we hold the magazine to. Every statistic in Edition 1 is attributed to a named source with its sample size and field date. Vendor-produced figures are labelled as vendor-produced. Where a genuine data gap exists, we say so instead of filling it. We even declined to print the year’s most-shared church attendance statistic because the research behind it had been withdrawn. A magazine that refuses to print an unverified number is the one publication that can be trusted when it says it does not have your number yet.
Rate card — published in full
⚡ Card checkout available on the smaller positions
Founding rates for the premiere edition. Book the premiere issue and your rate does not move for your first three editions, even as readership grows.
| Position | Dimensions | Rate | Order |
|---|---|---|---|
| Premiere Anchor SponsorBack cover + inside front cover + directory listing + an on-air mention on MBSGGTV. One per edition. | Multi-position package | $1,200 | Enquire |
| Sponsored FeatureFull-page advertorial written by our editorial team, clearly labelled. You approve before it runs. | Full page + digital assets | $850 | Enquire |
| Back CoverSeen by every reader, including the ones who never open the issue. One advertiser per edition. | 1080 × 1920 px 8.5″ × 11″ @ 300dpi | $600 | Enquire |
| Inside Front CoverThe first page after the cover. Never scrolled past. | 1080 × 1920 px 8.5″ × 11″ @ 300dpi | $450 | Enquire |
| Inside Back CoverLast full page before the close, beside the media kit. | 1080 × 1920 px 8.5″ × 11″ @ 300dpi | $400 | Enquire |
| Full Page — run of bookSix positions available. Choose your section — see editorial adjacency below. | 1080 × 1920 px 8.5″ × 11″ @ 300dpi | $300 | Enquire |
| Spotlight Sponsorship“Presented by” at the top of the Artist Spotlight or Church Spotlight. Two available — one each. | Logo + one line | $250 | |
| Half PageFour positions available, two per page. | 1080 × 940 px 8.5″ × 5.5″ @ 300dpi | $175 | |
| Quarter PagePlaced inside an article, in the reading flow. | 1080 × 480 px | $140 | |
| Half BannerIn-article placement. The cheapest way to appear beside a feature. | 1080 × 340 px | $95 | |
| Directory ListingForty words on the Businesses That Support Signal & Song page — the back-of-book page readers save. Best value in the book. Six available. | Up to 40 words | $60 |
3 editions −10% · 6 editions −18% · 12 editions −25%. Applied on top of your locked founding rate.
Full page $150, half page and smaller $95. You own the finished files and can use them anywhere.
Available on request. If you are a 501(c)(3) or a ministry, tell us in the form and we will quote accordingly.
Placement
A display ad next to unrelated content is a billboard. An ad next to the article that just convinced someone they have a problem is a solution. Tell us who you serve and we will put you beside the page where they realise they need you.
Editorial calendar
Most publications will not show you this. We think an advertiser deserves to know what their ad will be sitting next to before they commit — and if a future edition suits you better than this one, book that one.
| Edition | Church section | Artist section | Space closes |
|---|---|---|---|
| PremiereVol. 1, No. 1 · Fall 2026 · Out now | The copyright rule that catches streaming churches. Why livestreaming does not cost you attendance. Rented land vs. owned land. | Three organisations, three royalties. Copyright registration and splits. The 13.1-cent correction. Radio-ready. AI and your check. | Closed |
| Edition TwoWinter 2026–27 | The AI policy your church does not have. 64% of church leaders say they need one; 5% have written one. We publish a model policy readers can adapt. | Sync licensing. Why owning both copyrights makes you a one-stop clearance — and the strongest business case there is for keeping your masters. | 21 days before publication |
| Edition ThreeSpring 2027 | The young men came back. Gallup and Barna both found it. We read the data honestly, including the part the headlines leave out. | The 35-year clawback. Termination rights under § 203, and why the words “work made for hire” on a contract matter decades later. | 21 days before publication |
| Edition FourSummer 2027 | Nine percent of churches hold half the people. What a congregation of eighty actually does about that. | Radio, revisited. Chart strategy across formats with a year of spin data behind it rather than folklore. | 21 days before publication |
The Signal (front-of-book data briefs) · Church Spotlight · Artist Spotlight · The Signal & Song Directory · Businesses That Support Signal & Song.
Editorial changes when the story changes — that is what editorial means. If a lead feature moves, we tell every advertiser booked into that edition before it goes to press, and you can move with it or take a refund.
What you get here that you will not get elsewhere
One church AV integrator in the premiere edition. One entertainment attorney. One distributor. A large publication cannot offer you that because it sells to everyone. We can, because there are sixteen slots and we choose who fills them.
Every advertiser receives a written performance report after the edition closes: what we distributed, where, and what your position did. We could not find a single competitor offering this. We think that is strange.
Book the premiere issue and your rate holds for your first three editions, regardless of how the readership grows. Founding advertisers are also credited as founding advertisers in every future edition’s masthead.
You will deal directly with the publisher. If your artwork needs adjusting, we adjust it. If you want to move position, we move it. There is no ticket queue and no account manager who inherited you.
Advertising policy
Signal & Song declines advertising from pay-for-placement playlist services, guaranteed-stream services, “we will make you famous” development schemes, and anything requiring an artist to pay an upfront fee to be considered for a placement or a record deal.
We devote a page of the magazine to warning artists about those operators. It would be strange to take their money on the next page.
We say this here rather than burying it in terms and conditions, because it is the most useful thing a prospective advertiser can know about us. If we will turn away revenue to protect our readers, you can work out how we will treat you.
Questions advertisers actually ask
In Signal & Song, between $60 and $1,200 depending on position. A directory listing is $60, a half banner $95, a quarter page $140, a half page $175, a full page $300, and the back cover $600. The full rate card is published above.
For context: rates at established national Christian publications typically run from several hundred dollars into the low thousands per insertion, and most of them will not tell you the number without a phone call first.
Depends entirely on what you think you are buying.
You are not buying proven reach. This is the premiere edition and we will not pretend otherwise. What you are buying is scarcity and position: sixteen advertising slots in the entire issue, exclusivity in your category, a rate locked for three editions, and placement beside the specific article your customer is reading at the moment they decide to spend money.
The honest version is that early advertisers in any publication trade certainty for terms. If you need guaranteed impressions, buy them somewhere established. If you want to be the only company in your category that a church media director sees while they are reading about the exact problem you solve, this is what that costs.
Two distinct audiences, in one publication.
Church leadership — pastors, first ladies, media ministry teams and administrators working on streaming, licensing, websites and how their church shows up online.
Independent artists — unsigned musicians working out copyright registration, distribution, royalty collection, radio airplay and who to trust with their money.
What they share is that they are both actively solving a problem, and both spending their own money to solve it.
Yes, and most of our advertisers are ordinary businesses — AV installers, studios, attorneys, insurers, contractors, retailers. There is nothing improper about a business serving a faith audience honestly.
The test we apply is not whether you are a ministry. It is whether the product genuinely serves the reader. See our advertising policy for the categories we decline.
There is remarkably little advertising inventory aimed at independent artists — most publications serving that world sell services to artists rather than selling access to them.
Signal & Song’s artist section runs ten consecutive pages on copyright, royalty collection, distribution, radio servicing and contract red flags. If you sell studio time, mastering, legal services, distribution, instruments or artist development, that section is written for your customer.
Because gating a rate card wastes your time to create artificial scarcity, and because we hold ourselves to the same standard editorially. Every statistic in the magazine is attributed with its source, sample size and field date. If we will not show you a number, you should wonder why.
It also means you can budget without booking a call, and compare us honestly against anyone else. We would rather you did.
Artwork: JPG or PNG at the stated pixel dimensions, RGB colour. PDF accepted if your creative was built for print — we will convert it. Supply at 2× where you can; this is read on phones and on large displays. Keep essential text and logos at least 60 px inside every edge. Send one destination URL with your file.
Deadlines: space reservation closes 21 days before publication; finished creative is due 14 days before.
No artwork? We design it — $150 full page, $95 half page and below — and you own the files.
Both, depending on the position. Directory listings, banners, quarter pages, half pages and spotlight sponsorships can be paid for by card right on this page — look for the Buy now button in the rate card. You will get a receipt immediately and we will email you within a day to collect your artwork.
The larger positions — full page, the covers, sponsored features and the anchor sponsorship — are enquiry-first on purpose. Several of them are exclusive, and we would rather confirm the position is still open than take your money and have to refund it.
Yes, on request. Tell us in the enquiry form that you are a 501(c)(3) or a ministry and we will quote you accordingly.
Three practical differences that favour digital in our case.
Your ad is clickable — a reader goes from seeing you to your website in one tap, which no print ad can do. The edition has no shelf life limit; it does not get recycled, it gets forwarded, and it stays online at a permanent address. And every page is individually linkable, so a single article can be shared on its own with your ad still beside it.
What print still does better is sit on a table. That is a real advantage, and if it matters to your campaign you should weigh it.
Reserve a position
We will recommend a position rather than sell you the most expensive one. Nothing here commits you to anything.
Open the premiere edition and go to the section your customers live in — the church pages run 6–19, the artist pages 21–32. The in-magazine media kit is on page 35.
ads@signalandsong.com
Tell us your business and who you want to reach. That is enough to start.